Loyalty+

Loyalty+ is a blockchain-based loyalty platform designed to be the one app for all brand loyalty programs. Say goodbye to downloading 12 different apps for Starbucks, Chipotle, Target, etc. On a single dashboard users can see their rewards across all their favorite brands. Additionally, utilizing blockchain technology allows new possibilities such as point exchange systems and Web3 rewards.

This business proposal was the final project for my MGMT 163 New Product Development class. Along with a group of other students, I conducted market research, tested technological feasibility, and designed the user flow. In the end, it was a learning experience on how to find problems customers need solved.